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Neural Foundry's avatar

Really important work documenting this. That quote from Julie Reiner nails it-weekend traffic cant sustain a place when everyhting else is rising. I ran a small cofee spot years back and watched the math stop working despite loyal regulars.The Bergen Street situation with those rent hikes is particularly brutal for owners who invested years building their custoemr base.

valerie fitch's avatar

I also think it’s important to note how the neighborhood changed after Covid.

At first, the support and neighborhood rallied and was engaged in rebuilding the community. Slowly, I watched clients move away and rebuilding a client base took more time. I’ve had pop up markets where I met clients that lived 2 blocks away and never knew I had a store in their neighborhood.

It’s not popular, but it needs to be said. Open streets killed our weekends. Imagine you wait all year for beautiful weather and for folks to come out and about and on a critical weekend, 5th ave is closed from 16th to Bergen street. It literally cut off my business from Parkslope and from Propect Heights open streets. Weekends were critical for making rent and if you’re only making 600-800 on a Saturday and less on Sunday. Numbers are against you. This was really were numbers fell and foot traffic was lost.

I know for a fact 5th businesses all felt the same. They voted to stop open streets every weekend and to all their surprise, The Commissioner formed their own association and was able to continue open streets. No one was happy about how this association was formed and felt very upset, completely blindsided.

For 3 years after 2020. I took my business on the road to participate in markets on Sunday mornings in the Hamptons. After working all week, Saturday evening after I closed, I would pack my car and travel at 4am on Sunday am to set up my tent by 8am, getting home at 10pm. This is how I paid my rent and bills to continue to operate my business in the neighborhood I loved.

In the end, the new landlords offered a lease at from 5k to 9500.00 which I declined. They then listed 458 Bergen at 15.5k.

Even if the rent remained at 5k, the business in this neighborhood was a struggle. We modestly thrived until 2021, and steadily watched the decline in the years after.

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